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Occasionally, we receive inquiries from customers who, having visited a physical store and obtained quotes from various companies, are perplexed by the price variations between them. They express concern that these discrepancies in costs may reflect differences in the quality and durability of the equipment.
Competitor companies subject to physical store and exhibition sometimes play on customer fear, making them believe that the price differences between them and competitors operating on the Internet have a lot to do with quality, but at least in our case the reality is very different.
Our company use machines from Whirlpool, a leading company in multiple sectors, which ensures a constant availability of spare parts. In fact, the pumps remain consistent over time, and any upgrades intorduced by the manufacturer are semlessly compatible with earlier versions (allowing our loyal customers to continue enjoying their bathing without having to worry about the future). While many competitors also utilize this reputable brand, none can match the competitive pricing we offer, alongside other online retailers.
Indeed, brick-and-mortar companies with showrooms face overheads that online-focused businessess don't have. We're talking about substantial expenses like rent, higher staff numbers, varied shipping arrangements involving multpile companies with their profit margins, and other costs, resulting in notable disparities in selling prices.
In addition, local enterprises often incorporate outdoor hot tubs as a complement to their core business, viewing it as a niche product that generates additional annual revenue. In a physical store, it is challenging to generate sufficient demand for hot tubs to yield a high income, whereas online, the audience is much broader, resuting in a larger customer base.
Focusing on our sales platform, Web Of Hydromassage, we operate not only in the British Isles, but in Spain, France, Portugal, Italy, and Germany, reaching a high number of potential customers interested in our products through campaigns on Google and other search engines. This results in a larger customer base, which provides us with the opportunity to improve the agreements we have with our suppliers and adjusting rates to the max.
Nonetheless, to ensure clarity and uphold transparency with our customers, we believe it is essential to outline the key factors that have led us to have such competitive princing:
We take pride in our exclusive product line and extensive network of affiliated installers spanning across all the countries in which we operate. This not only enables us to offer lower prices compared to our competitors but also instils confidence in us on both a national and international scale. Moreover, the agreements we have with these technicians allow us to assist any client regardless of their location on the map.
We manufacture each outdoor hot tub. We have a small selection of products in stock to meet the most urgent demand (especially during the summer season), but our main volume of operations occurs in manufacturing of group orders on demand. We customise each spa bathtub aesthetically and functionally, achieving unique products tailored to the needs of each customer. Please note that this entry shows you the aspects can be customised.
We avoid property costs (large showrooms or extensive storage facilities). In the past, our company maintained a large showroom and two warehouses of 800 m2, but we understood that to be remain competitive in this sector, without compromising on product qualitiy, it was necessary to do without them. As of today:
We don't have a showroom, but rather an embassy system through which customers can visit other clients' projects near their locality to check the finishes and quality of our hot tubs, receive advice on how to properly use the equipment, steps to follow for water maintenance, etc. Can you think of a more reassuring way to make your purchase than by visiting a customer who has already gone through the same situation you are facing now?
We don't have our own warehouses, but rather beneficial agreements with subcontracted logistics companies that provide us with their facilities to store our equipment for as long as we need. This factor does not involve the user directly, but our company benefits from an economic saving which is reflected in the selling price.
Multidisciplinary team. Our staff consists of personnel who are proficient in languages (English, Spanish, Portuguese, French, Italian, and German), qualified in various professional fields, which allows us to optimize results, be closer to the customer, and reduce costs.
But it doesn't end here! Made-to-order manufacturing not only allows for price adjustment and high customisation (different types of exterior skirt, glass colour, machinery location as convenient, increase in the number of jets, lights, etc.) but also guarantees the success of each operation.
Through this working system, products do not remain stored for several months (the quality could be affected), but are sent to the customer's home having passed a factory test phase 3-5 weeks before receipt, which is why optimal quality is guaranteed.
In the following section, we will outline the main differences between outdoor hot tubs and whirlpool baths: DIFFERENCES BETWEEN OUTDOOR HOT TUBS AND INDOOR WHIRLPOOL BATHS?